Lessons in Evaluating Communications Campaigns: Five Case Studies
This publication is the fourth report from the Communications Consortium Media Center's Media Evaluation Project. The author presents five case studies of completed campaign evaluations. The case studies represent an array of campaign types and evaluation approaches, and offer specific examples of evaluation responding to challenges. The five case studies are: S
- afe Gun Storage Campaign,
- Stop It Now! Vermont,
- Voluntary Ozone Action Program,
- Community Trials Project, and
- The Devolution Initiative.
Each case study includes a set of lessons about what can be learned and applied from the evaluation, and the author concludes with a set of cross-case-study lessons gleaned from these evaluations and others.
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| Author | Coffman, Julia |
| Publisher | Communications Consortium Media Center |
| Publication Date | June 1, 2003 |
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| Submitted to Point K | January 18, 2008 - 10:57am |
