Transforming Knowledge into Change

Public Communication Campaign Evaluation

First in the series of five papers from the Communications Consortium Media Center (q.v.), this paper is a "scan of challenges, criticisms, practice, and opportunities." Author Julia Coffman:

  • Discusses recent events in the field of advocacy evaluation;
  • Examines evaluation challenges, criticisms, and practice; and
  • Includes sections on relevant theory, outcomes, and evaluation design.

 

Bibliographic Details
Author Coffman, Julia
Publisher Communications Consortium Media Center
Publication Date May 1, 2002
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Submitted to Point K January 18, 2008 - 11:52am


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