Smart Chart 3.0

Spitfire Strategies produced Smart Chart (now in version 3.0) as "a tool to help nonprofits make smart communications choices." This free online tool is built around a chart with five "strategic decision sections":

• Program Decisions,
• Context (Internal and External Scan),
• Strategic Choices (Audience, Message and Messenger),
• Communication Objectives, and
• Tactics.

The tool walks the user through completing the chart, providing explanations and illustrations. The tool asserts that the end result is a communications campaign that uses resources more effectively and produces "better outcomes."

 

Bibliographic Details
Author	Spitfire Strategies
Publisher	Spitfire Strategies
Publication Date	February 1, 2004
Publication City
Publication Work
Resource Type	Websites & Online Tools
Resource Focus	Advocacy Evaluation Capacity Building Program Evaluation Advocacy/Public Policy Marketing/Public Relations/Media Planning
Audience	Practitioners
Region	International or N/A
Keywords	evaluation planning communications
Submitted to Point K	January 18, 2008 - 12:14pm