Strategic Communications Audits

This Issue Brief, a Working Brief from the Communication Consortium Media Center's Media Evaluation Project, explains how a nonprofit organization can conduct an analysis of its communications efforts in the areas of Strategy, Implementation, and Support and Alignment. The Issue Brief can also be used as a tool, as it includes a table relating Essential Strategic Communications Practices and their corresponding Quality Criteria/Standards. Additionally, there is an organizational "Practice Maturity Scale" to assist a nonprofit in determining its level of communications expertise. The publication includes an example for clarity.

 

Bibliographic Details
Author	Coffman, Julia
Publisher	Communications Consortium Media Center
Publication Date	October 1, 2004
Publication City
Publication Work
Resource Type	Research & Reports
Resource Focus	Advocacy Evaluation Capacity Building Program Evaluation Advocacy/Public Policy Evaluation/Outcomes Measurement Planning Data Collection
Audience	Practitioners
Region	North America
Keywords	communications U.S. strategic
Submitted to Point K	January 18, 2008 - 12:21pm