The Challenge of Evaluating Complex Interventions: A Framework for Evaluating Media Advocacy

This article in Health Education Research presents a framework for evaluating media advocacy. The framework is intended as a planning resource for media advocates, and as an aid to fundraising. The authors suggest a number of possible indicators for media, public opinion, policy, community, and advocacy.

 

Bibliographic Details
Author	Stead, Martine; Hastings, Gerard; and Douglas Eadie
Publisher	Oxford University Press
Publication Date	June 1, 2002
Publication City
Publication Work	Health Education Research
Resource Type	Newsletters & Periodicals
Resource Focus	Advocacy Evaluation Capacity Building Program Evaluation Advocacy/Public Policy Evaluation/Outcomes Measurement Marketing/Public Relations/Media Planning Action and Improvement
Audience	Practitioners
Region	International or N/A
Keywords	framework communications evaluation indicators media advocacy
Submitted to Point K	January 18, 2008 - 12:58pm