Voices for Change: A Taxonomy of Public Communications Campaigns and Their Evaluation Challenges

This research report makes the case that communications campaigns cover a broad range of different types and characteristics, and can be differentiated along the axes of  Purpose, Scope, and Maturity. It examines what communications campaigns that fall on different areas of these three axes look like, and how this positioning may affect the lead to distinct evaluation challenges and needs.

 

Bibliographic Details
Author	Berkeley Media Studies Group
Publisher	Communications Consortium Media Center
Publication Date	November 1, 2002
Publication City
Publication Work
Resource Type	Research & Reports
Resource Focus	Marketing/Public Relations/Media Advocacy/Public Policy Capacity Building Advocacy Evaluation
Audience	Practitioners Evaluators Funders
Region	North America
Keywords	taxonomy Lori Dorfman Katie Woodruff Joel Ervice communications
Submitted to Point K	January 18, 2008 - 1:07pm