Writing a Media Analysis

This publication is the third Working Brief from the Communications Consortium Media Center's Media Evaluation Project.  The brief discusses key questions that can be answered by performing a media analysis, such as who the main spokespeople are around a particular topic, what topics are being covered in the media, and which reporters are writing about particular issues. Additionally, the authors provide an overview of media analysis methodology that a nonprofit organization could use to structure an in-house media analysis.

 

Bibliographic Details
Author	Douglas Gould and Company
Publisher	Communications Consortium Media Center
Publication Date	October 1, 2004
Publication City
Publication Work
Resource Type	Research & Reports
Resource Focus	Advocacy Evaluation Capacity Building Advocacy/Public Policy Marketing/Public Relations/Media
Audience	Practitioners
Region	International or N/A
Keywords	media communications
Submitted to Point K	January 18, 2008 - 1:11pm