2008 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising and Advocacy Metrics for Nonprofit Organizations
Note: This resource is free, but you must supply your name and email to download it from the authors' website.
From the report: "M+R, in partnership with several other organizations, published the first eNonprofit Benchmarks Study in 2006. Since that time, there have been significant changes in the online space, including the huge growth in social networks like MySpace and Facebook, and an overall decline in the performance of email. This new study covers two years of data, and, in combination with the original study, provides a 3-year landscape of nonprofit email, fundraising and advocacy metrics."
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| Author | M+R Strategic Services; Nonprofit Technology Network |
| Publisher | M+R Strategic Services; Nonprofit Technology Network |
| Publication Date | January 1, 2008 |
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| Submitted to Point K | February 6, 2009 - 1:47pm |
