Online Outreach Tools Guide

This quick-reference guide from Cause Communications is for those considering how to use the Internet and online tools to further their policy change agenda. Demystifying "high-tech" terms, the guide takes a high-level look at Web 2.0 tools like wikis, blogs, social networking sites, and Twitter, and their relative strengths and weaknesses for achieving different communications and policy objectives. The guide also suggests quantitative and qualitative metrics to use with each tool.

 

Bibliographic Details
Author	Cause Communications
Publisher	Cause Communications
Publication Date	October 27, 2009
Publication City
Publication Work
Resource Type	Workbooks & Guides
Resource Focus	Technology and Information Management Marketing/Public Relations/Media Advocacy/Public Policy Capacity Building Advocacy Evaluation
Audience	Practitioners Evaluators
Region	International or N/A
Keywords	IT
Submitted to Point K	January 28, 2010 - 11:14am