Measuring Impact in Practice: A Case Study of The Humane Society of the United States
The Humane Society of the United States (The HSUS) is the nation’s largest animal protection organization. Just like all nonprofits, The HSUS is accountable—to the thousands of animals it helps or protects each year, and to the thousands of individual, corporate, and foundation donors who enable The HSUS to fulfill its mission of celebrating animals and confronting cruelty.
Accountability requires that The HSUS communicate the impact of both its direct service work and its policy and advocacy efforts. In 2006, The HSUS increased its focus on evaluation and began working toward the development of an impact framework for measuring and reporting its results. This is the story of how this large and complex organization moved in a more outcomes-focused direction and created processes to support its data collection and reporting needs.
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| Author | Beth Rosen Cohen |
| Publisher | The Center for Evaluation Innovation |
| Publication Date | August 1, 2010 |
| Publication City | Washington DC |
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| Submitted to Point K | May 17, 2011 - 9:50pm |
