Transforming Knowledge into Change

Advocacy Guide: InterAction's Eight Steps to Strategic Advocacy

This short guide gives an overview of eight steps of a strategic advocacy campaign. These eight steps align with the eight sections in InterAction's Advocacy Toolkit (q.v.).
The steps are:

  1. Pick Your Issue
  2. Setting Goals
  3. Lay of the Land
  4. Identify Your Targets
  5. Communications
  6. Tactics and Timeline
  7. Resource Management, and
  8. Evaluation.

 

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Author InterAction
Publisher InterAction
Publication Date January 1, 2006
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Submitted to Point K January 18, 2008 - 9:30am


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