Guidelines for Evaluating Non-Profit Communications Efforts

The Communications Consortium Media Center has been engaged in its Media Evaluation Project since 2002, providing a  review of current communications evaluation in the nonprofit world and the social science of communications strategies.  The project produced four working papers by experts from the Berkeley Media Studies Group, Harvard Family Research Project and Michigan State University.  These papers served as the research base for "Guidelines for Evaluating Non-Profit Communications Efforts." This working paper summarizes the project's findings and offers guidelines for the evaluation of nonprofit communications efforts, including evaluation principles, challenges, and the need for a theory of change.

 

Bibliographic Details
Author	Communications Consortium Media Center
Publisher	Communications Consortium Media Center
Publication Date	April 1, 2004
Publication City
Publication Work
Resource Type	Research & Reports
Resource Focus	Marketing/Public Relations/Media Advocacy/Public Policy Capacity Building Advocacy Evaluation
Audience	Practitioners Evaluators Funders
Region	North America
Keywords	evaluation communications
Submitted to Point K	January 18, 2008 - 10:36am