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All About Marketing The marketing section of Carter McNamara's Free Management Library covers the following marketing topics:
- Basics and Planning,
- Inbound Marketing,
- Outbound Marketing,
- Protecting Ownership of Your Products/Services,
- Evaluating Your Marketing Efforts, and
- Marketing On Telephone and/or Online.
Author: McNamara, Carter (ed.) Type: Websites & Online Tools Date: Jan 18, 2008 Be the first to review this resource! Web Link -
Alliance for Justice Advocacy Capacity Tool 2013: Public Aggregate Report In September 2013, Alliance for Justice’s Bolder Advocacy Initiative released a report offering a glimpse into how nonprofit organizations view their capacity for public policy work. The report is based on data from the first 100 groups to complete AFJ’s online self-assessment tool, the Advocacy Capacity Tool.Author: UW-Stout Applied Research Center Type: Research & Reports Date: Sep 1, 2013 Be the first to review this resource! Download (1.76 MB) -
An Advocate’s Perspective: Ten Considerations for Effective Advocacy Evaluation Ted Lempert, president of the Oakland, California-based advocacy and research organization Children Now, provides his ten considerations for effective advocacy evaluation. Lempert presented this document at the Advocacy Evaluation Advances convening in Los Angeles in January, 2009.
Do you agree with these ten considerations? Should something be added to this list? Please use the comment section below to contribute to the discussion.
Author: Lempert, Ted Type: Tipsheets & Paper Tools Date: Jan 20, 2009 Be the first to review this resource! Download (66.81 KB) -
An Essential Guide to SWOT Analysis The Essential Guide to SWOT Analysis is the end product of a unique collaboration. As previously noted, through my work at a startup, I realized that there were no great, comprehensive SWOT guides out there, especially for people in the business world. So, I enlisted my college mentor, Justin Gomer, a Lecturer at UC Berkeley, and we decided to make a comprehensive guide ourselves. Author: Justin Gomer & Jackson Hille Type: Websites & Online Tools Date: Jan 1, 2014 Be the first to review this resource! Web Link -
Anticipated Advocacy Outcomes Originally developed by Nader Tadros in 2001, this simple tool classifies outcomes into three stages: policy-focused, public involvement, and public empowerment. Author: Advocacy Institute Type: Tipsheets & Paper Tools Date: Jan 1, 2004 Be the first to review this resource! Download (40.7 KB) -
Applying Culturally-Responsive Communication in Hispanic/Latino Communities Understanding cultural norms can help you to better reach, communicate with and educate your audience. When you meet someone new, you should always remember to be open and respectful of their beliefs. This resource provides some norms that are common among all Hispanic/Latino cultures, and examples of a few of those norms and ways to improve communication with the communities you serve. Author: Susan G. Komen Foundation Type: Tipsheets & Paper Tools Date: Dec 1, 2014 Be the first to review this resource! Download (370.56 KB) -
Assessing Advocacy A summary of a a case study of the campaign by Uniting Justice to influence Industrial Relations
legislation in Australia.Using Action Aid and California Endowment resources, Whelan maps out a number of dimensions of potential outcomes in advocacy campaigns and projects.
Author: Justin Whelan Type: Tipsheets & Paper Tools Date: Jun 1, 2006 Be the first to review this resource! Download (67.22 KB) -
Assessing and Evaluating Change in Advocacy Fields This white paper aims to bring together emerging ideas about how to assess advocacy fields and evaluate advocacy field building initiatives. Dr. Lynn and other evaluators have developed a core set of dimensions to help organize thinking about these complex advocacy fields, and have begun experimenting with indicators of a strong field, tools for assessing the baseline of a field, and strategies for measuring change in fields. This paper seeks to test and refine some of these ideas.Author: Dr. Jewlya Lynn Type: Research & Reports Date: Sep 1, 2014 Be the first to review this resource! Download (790.23 KB) -
Assessing Capacity for Community Change Efforts: Learnings From an Adaptive Initiative (Presentation slides) Should community change efforts be focused on funding coalitions or funding a flexible group of community leaders? The Kansas Health Foundation has embraced a four-pronged community change model that targets community leaders as key agents of change within each of their funded communities. Author: Kat Athanasiades, Veena Pankaj, Deanna Van Hersh Type: Presentation Slides Date: Oct 17, 2013 Point K Pick Be the first to review this resource! Download (682.32 KB) -
Assessing Capacity for Community Change Efforts: Learnings From an Adaptive Initiative [Slides] Should community change efforts be focused on funding coalitions or funding a flexible group of community leaders? The Kansas Health Foundation has embraced a four-pronged community change model that targets community leaders as key agents of change within each of their funded communities. Innovation Network, the evaluation partner for the Kansas Health Foundation's Healthy Communities Initiative, developed and deployed an assessment tool designed to contribute to the assessment of leadership capacity in effecting community change. Author: Kat Athanasiades, Veena Pankaj, and Deanna Van Hersh Type: Presentation Slides Date: Oct 17, 2013 Be the first to review this resource! Web Link -
Assessing the Capacity of Community Coalitions to Advocate for Change (Presentation Handout) Research has shown that high-capacity coalitions are more successful in effecting community change. While a number of coalition assessment tools have been developed, documentation is scarce regarding how they are implemented, how the results are used, and whether they are predictive of coalition success in collaborative community change efforts.
Author: Veena Pankaj, Kat Athanasiades, Ann Emery, Johanna Morariu Type: Presentation Slides Date: May 22, 2013 Point K Pick Be the first to review this resource! Download (377.49 KB) -
Basic Guide to Non-Profit Financial Management Carter McNamara's collection of information about nonprofit financial management, part of his Free Management Library. Topics include:
- Activities in the Yearly Accounting Cycle,
- Bookkeeping and Controls,
- Designing a Budget,
- Managing Cash Flow,
- Credit and Collections,
- Budget Deviation Analysis,
- Managing Program Finances, and
- Financial Statements.
Author: McNamara, Carter (ed.) Type: Websites & Online Tools Date: Jan 18, 2008 Be the first to review this resource! Web Link -
Basic Guide to Outcomes-Based Evaluation for Nonprofit Organizations with Very Limited Resources Aimed specifically at small nonprofits with limited resources, this is a complete, practical guide for a small scale, do-it-yourself outcomes evaluation. Author: McNamara, Carter (ed.) Type: Websites & Online Tools Date: Jan 18, 2008 Point K Pick
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Basic Guide to Program Evaluation Carter McNamara's guide to evaluation, part of his Free Management Library and drawn from his book Field Guide to Nonprofit Program Design, Marketing and Evaluation. This guide covers the hows and whys of evaluation, an overview of evaluation and data collection methodologies and how to choose between them, analysis and interpretation advice, and other tips. Author: McNamara, Carter (ed.) Type: Websites & Online Tools Date: Jan 18, 2008
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Basics of Conducting Focus Groups This is a succinct guide to running a focus group. It includes tips for preparation, developing questions, session planning, facilitation, and followup activities. Author: McNamara, Carter (ed.) Type: Websites & Online Tools Date: Jan 18, 2008 Be the first to review this resource! Web Link -
Beneficial Tips on Designing a Non-Profit Website This checklist, developed by web designer Shay Howe, provides a good overview of what to consider when designing (or redesigning) a nonprofit website. Author: Shay Howe Type: Tipsheets & Paper Tools Date: Sep 14, 2009 Point K Pick Be the first to review this resource! Web Link -
Blog: "Monitoring and Evaluation NEWS" Monitoring and Evaluation NEWS is a frequently-updated blog / news website managed by Rick Davies in the UK. The site focuses on M&E methods for aid / development programs, and includes news, opinion, jobs, and events.
Author: Davies, Rick Type: Websites & Online Tools Date: Jan 1, 1997 Point K Pick Be the first to review this resource! Web Link -
BoardSource Knowledge Center BoardSource is a nonprofit organization that offers consulting, publications, and membership services to increase the effectiveness of nonprofit boards. Though many of the resources on BoardSource's website are available only to members, don't let that scare you. The Knowledge Center section of the website contains several free-access resources, including articles, white papers, and an extensive FAQ file. Author: BoardSource Type: Websites & Online Tools Date: Jan 18, 2008
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Building a Culture of Evaluation: 30 Ideas to Apply to Your Organization This fun infographic by Community Solutions shows 30 ways to build a culture of evaluation into your organization. Examples include starting with simple evaluations to demonstrate benefits and worth, positioning evaluation as a way of giving staff a voice, and scheduling time up front in the program planning phase to discuss evaluation.
Author: Community Solutions Type: Tipsheets & Paper Tools Date: Jan 1, 2011 Be the first to review this resource! Download (148.96 KB) -
Building and Sustaining Stakeholder Engagement This resource from Abindaer Group gives factors and suggestion to consider when convening a Stakeholder Group such as an Advisory Group, Workgroup, or Steering Committee. These suggestions help maximize the group’s engagement in and commitment to the process while promoting synergistic exchange.Author: Abinader Group Type: Websites & Online Tools Date: Jan 1, 2013 Be the first to review this resource! Download (868.24 KB) -
Building Government Monitoring and Evaluation (M&E) Systems The Independent Evaluation Group ("IEG") of the World Bank offers this collection of monitoring and evaluation ("M&E") resources. Primarily geared for evaluation specialists building M&E systems for governments, this collection includes a wealth of tools, methodologies, guides, and case studies. Author: Independent Evaluation Group Type: Websites & Online Tools Date: Jan 18, 2008 Be the first to review this resource! Web Link -
Candidate Outcome Indicators: Advocacy Program This publication, based on joint research by the Urban Institute and The Center for What Works, provides a framework for tracking nonprofit performance. It suggests candidate outcomes and outcome indicators to assist nonprofit organizations that seek to develop new outcome monitoring processes or improve their existing systems. Author: Urban Institute and The Center for What Works Type: Tipsheets & Paper Tools Date: Jan 1, 2007
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Capaciteria Capaciteria is a community site for nonprofit capacity building. A free membership gives you access to a broad collection of capacity-building resources (over 3400 links!). The site encourages rating of resources and forum discussions, but it looks like those features aren't being fully used. Still, there's a lot of knowledge here. Author: Internaut Consulting Type: Websites & Online Tools Date: Jan 18, 2008
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Capacity and Organizational Readiness for Evaluation (CORE) Tool Capacity and Organizational Readiness for Evaluation (CORE) Tool is a succinct, fifteen-question organizational assessment tool. The CORE Tool assesses organizational readiness for evaluation and learning on three dimensions: Culture/Learning Environment; Organizational Leadership; and Resources, Systems, Structures, and Process. Author: Johanna Morariu, Ehren Reed, and Kathy Brennan Type: Tipsheets & Paper Tools Date: Mar 8, 2011 Point K Pick Be the first to review this resource! Download (115.62 KB) -
Capacity Building and Organizational Effectiveness The Alliance for Nonprofit Management defines what capacity building is and provides an excerpt from Deborah Lindell's book, "Evaluation of Capacity Building: Lessons from the Field." Author: Alliance for Nonprofit Management Type: Websites & Online Tools Date: Jan 18, 2008
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