Browse measurement Resources
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"A" Frame for Advocacy This publication defines six steps to an effective public policy advocacy effort:
- Analysis,
- Strategy,
- Mobilization,
- Action,
- Evaluation, and
- Continuity.
For each step, the tool offers key questions to be considered or actions to be taken. For example, in the second step, Strategy, one of the key actions is "Establish a working group to develop a strategy and plan activities."
Author: Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs Type: Websites & Online Tools Date: Jan 1, 1999
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"Participatory Performance Story Reporting" Clear Horizon, an M&E company in Australia, describes its participatory approach, specifically as it relates to the method of performance story reporting (PPSR). The company defines performance story reports as "essentially a short report about how a program contributed to outcomes." This page on their website includes links to other pages that describe the structure, process, and limitations of this the PPSR method. Author: Clear Horizon Type: Websites & Online Tools Date: Dec 31, 2008 Be the first to review this resource! Download (161.39 KB) -
#JAGUnity2014: Innovations in Evaluating Social Movements Today, social movement organizers are grappling with big questions: What is the long-term impact we are hoping to make? How can we measure the progress we've made thus far? How can we learn from past practice? On June 7, 2014, Innovation Netowrk's William Fenn spoke on a panel with with Deepak Pateriya and Sian O'Faolain of the Center for Community Change and Hillary Klein of Make the Road New York to try and answer some of these questions. Author: Will Fenn, Deepak Pateriya, Sian O'Faolain, Hillary Klein Type: Presentation Slides Date: Jun 7, 2014 Be the first to review this resource! Web Link -
2008 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising and Advocacy Metrics for Nonprofit Organizations Note: This resource is free, but you must supply your name and email to download it from the authors' website.
Author: M+R Strategic Services; Nonprofit Technology Network Type: Research & Reports Date: Jan 1, 2008
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2012 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising, Advocacy, Social Media and Mobile Metrics... Note: This resource is free, but you must supply your name and email to download it from the authors' website.
2012 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising, Advocacy, Social Media and Mobile Metrics for Nonprofit Organizations
Author: M+R Strategic Services; Nonprofit Technology Network Type: Research & Reports Date: Jan 1, 2012 Be the first to review this resource! Download (2.25 MB) -
8 Steps to Develop an Evaluation Plan Innovation Network identified eight key steps in our 2005 evaluation of a U.S. federal policy change campaign. These steps may also be useful in other advocacy evaluations. Author: Innovation Network, Inc. Type: Tipsheets & Paper Tools Date: Oct 1, 2005
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A Case Study in "Grassroots" Lobbying: How MADD Fixed the Flaw in Hawaii's Drunk-Driving Law This brief case study highlights MADD's public policy situation, lobbying strategies, tactics, and outcomes. The study includes examples of key indicators for grass roots lobbying. Author: W.K. Kellogg Foundation Type: Research & Reports Date: Jun 1, 2006
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A Case Study in Advocacy Through Public Education: How the Public Media Center Used Facts to Counter Tobacco Industry Politics This brief case study highlights how California Public Health advocates used public education to sway voter support for a ballot initiative. Author: W.K. Kellogg Foundation Type: Research & Reports Date: Jun 1, 2006
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A Guide to Actionable Measurement Staff members from the Bill & Melinda Gates Foundation discuss the principles and practices they use to make decisions about data collection, analysis, and reporting. Their approach, "actionable measurement," emphasizes the collection of information for specific decisions or actions.
UPDATE: We had a broken link here. It was updated on Jan. 13, 2011.
Author: Bill & Melinda Gates Foundation Type: Research & Reports Date: May 10, 2010
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A Guide to Measuring Advocacy and Policy Developed for the Annie E. Casey Foundation, this guide serves as a broad call to grantmakers to build and advance the field of advocacy and policy evaluation. The guide includes sections on the context of advocacy evaluation and evaluation design. Author: Reisman, Jane, et al. Type: Research & Reports Date: Mar 15, 2007
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A Guide to Measuring Advocacy and Policy This guide provides some perspective on where the field of philanthropy has been with regard to evaluation of advocacy and policy and also acknowledges the unique issues and challenges associated with measuring these efforts. In addition, this guide serves as an invitation to grantmakers to engage in and expand thinking about evaluation as it relates to advocacy and policy efforts. As seriously as many grantmakers take their investments in this area, foundations should also take seriously the need to advance evaluation of advocacy and policy work.
Author: Prepared for Annie E. Casey Foundation Research by Organizational Research Services Type: Research & Reports Date: Jan 1, 2007 Be the first to review this resource! Download (255.04 KB) -
A Menu of Assessment Activities This brief menu of questions provides a simple, straightforward overview of evaluation activities. Author: Brett A. Magill Type: Tipsheets & Paper Tools Date: Feb 24, 2010
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A Practical Guide for Engaging Stakeholders in Developing Evaluation Questions This guide describes a five-step process for engaging stakeholders in developing evaluation
questions, and includes four worksheets and a case example to further facilitate the planning
and implementation of your stakeholder engagement process.Step 1: Prepare for stakeholder engagement: This step includes collecting information about
the program or initiative being evaluated—its history, why it came into being, what it is trying
to accomplish and what success would look like.Author: Hallie Preskill and Nathalie Jones Type: Workbooks & Guides Date: Jun 1, 2009 Be the first to review this resource! Download (1001.41 KB) -
A User's Guide to Advocacy Evaluation Planning Julia Coffman of Harvard Family Research Project produced this free guide to advocacy evaluation planning for advocates, evaluators, and funders. The guide introduces users to the composite logic model and includes a pullout worksheet along with several lists of sample advocacy evaluation outcomes and methods. Author: Julia Coffman Type: Workbooks & Guides Date: Sep 1, 2009 Point K Pick
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Abdul Latif Jameel Poverty Action Lab Executive Training: Evaluating Social Programs 2009 This five-day program on evaluating social programs provides a thorough understanding of randomized evaluations and pragmatic step-by-step training for conducting one's own evaluation. While the course focuses on randomized evaluations, many of the topics, such as measuring outcomes and dealing with threats to the validity of an evaluation, are relevant for other methodologies.
Courses have been recorded and loaded as videos online, split up by topic. You may also access the course lecture notes and assignments.Author: Esther Duflo, Rachel Glennerster, & Abhijit Banerjee Type: Websites & Online Tools Date: May 1, 2009 Be the first to review this resource! Web Link -
Advocacy & Policy Change Composite Logic Model and associated materials This collaborative work by more than 50 advocates, grantmakers, and evaluators offers a way to improve communication in the advocacy evaluation field by articulating common goals, outcomes, and indicators. Supplements to the Model include guiding questions, definitions, and samples based on hypothetical advocacy situations—one each for the intended "strategy" and "evaluation" uses of the Model. There is also an online tool based on the Model.
Author: Coffman, Julia, et al. Type: Tipsheets & Paper Tools Date: Apr 1, 2007
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Advocacy and Policy Change This issue of Harvard Family Research Project's The Evaluation Exchange focuses entirely on advocacy evaluation. It features over two dozen articles on current evaluation practice, including theory, case studies, interviews, and practical tips. Author: Coffman, Julia (ed.) Type: Newsletters & Periodicals Date: Mar 1, 2007
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Advocacy Capacity Tool (ACT) Report: First 100 User Groups (Executive Summary) In September 2013, Alliance for Justice’s Bolder Advocacy Initiative released a report offering a glimpse into how nonprofit organizations view their capacity for public policy work. The report is based on data from the first 100 groups to complete AFJ’s online self-assessment tool, the Advocacy Capacity Tool.Author: Alliance for Justice Type: Research & Reports Date: Sep 1, 2013 Be the first to review this resource! Download (703.04 KB) -
Advocacy Evaluation Advances Framing Paper This framing paper provides the rationale, goals, and background information for the Advocacy Evaluation Advances convening held in Los Angeles on January 20-21, 2009. Produced prior to the convening, the paper offers an overview of topics to be discussed and current advocacy evaluation practice, illustrated with real-life examples drawn from the convening agenda.
Author: The California Endowment Type: Research & Reports Date: Jan 20, 2009 Be the first to review this resource! Download (314.5 KB) -
Advocacy Evaluation Update #10 In this issue:
ADVOCACY EVALUATION AND RIGOR - How to be Methodically Rigorous in the Field of Advocacy Evaluation By Lily Zandniapour and Kathy Brennan
PROFILES FROM THE FIELD - Dr. Paul Zeitz, The Global AIDS Alliance By Laura Ostenso
SPOTLIGHT A User’s Prospective on an Advocacy Evaluation Planning Tool from the Children’s Aid Society - By Moria Cappio and Melanie Reyes
EDITOR’S PICKS News, Events, and Resources
Author: Julia Coffman (ed.) Type: Newsletters & Periodicals Date: Oct 1, 2010 Be the first to review this resource! Download (425.54 KB) -
Advocacy Evaluation Update #9 In This Issue:
1. Feature: Framework of Factors that Affect Political Support
Why do some issues receive priority attention from political leaders while others receive very little? Political scientist Jeremy Shiffman has developed a framework that offers a response to this question.
2. Spotlight: Evaluating Community Organizing
Catherine Crystal Foster and Justin Louie identify what to consider when evaluating community organizing efforts. They also offer example benchmarks and methods for capturing organizing outcomes.
Author: Julia Coffman (ed.) Type: Newsletters & Periodicals Date: May 1, 2010 Be the first to review this resource! Download (329.6 KB) -
Advocacy Evaluation Update (Issue #4, September 2008) The fourth issue of Innovation Network's Advocacy Evaluation Update includes the following:
1) New publications from Innovation Network and The Atlantic Philanthropies;
2) a scan of available advocacy evaluation trainings (fifteen organizations included); and
3) AEA 2008 schedule, including sessions hosted by the Advocacy and Policy Change Topical Interest Group (TIG).
Author: Innovation Network Type: Newsletters & Periodicals Date: Sep 30, 2008
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Advocacy Evaluation Update (Issue #8, January 2010) In this issue:
1. Feature: Rhonda Schlangen discusses advocacy evaluation lessons learned in Nigeria and Kenya.
2. Spotlight: System Mapping in Advocacy Planning and Evaluation
3. Profile: Center for Evaluation Innovation
4. Editor's Picks: Two new resources from Cause Communications and Keystone Accountability.
This issue was produced with support from The California Endowment and The Atlantic Philanthropies.Author: The Center for Evaluation Innovation; Innovation Network, Inc. Type: Newsletters & Periodicals Date: Jan 14, 2010 Point K Pick Be the first to review this resource! Download (266.75 KB) -
Advocacy Impact Evaluation Reflections on a retrospective advocacy evaluation case study of a legislative campaign. The case study, based on a thorough review of the campaign’s activities, interviews with key informants, and careful analysis of the Supreme Court decision, examines a coordinated final-push campaign and its outcomes. Author: Patton, Michael Quinn Type: Research & Reports Date: Mar 1, 2008 Point K Pick
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Advocacy in Action: A toolkit to support NGOs and CBOs responding to HIV/AIDS This toolkit is a guide to facilitating a workshop for planning an advocacy effort. Section 2.8 of the toolkit (pp. 56-60) presents step-by-step instructions to selecting and monitoring indicators, and performing an evaluation. Author: International HIV/AIDS Alliance Type: Workbooks & Guides Date: Jan 1, 2002 Be the first to review this resource! Download (2.01 MB)